“With a push from JetBlue Technology Ventures to spur global growth and presence in the travel market, Skyhour should become a new favorite among those who want to give a bit more than a Starbucks gift card this holiday season.”

One skyhour represents exactly one hour of flight time, on any airline, to anywhere. One skyhour is also worth $60; a dollar for every minute spent in the sky. It's a simple and intuitive way of thinking about flying, unlike miles and other flight reward points where the value is entirely arbitrary.

The brand is a response to the clutter and noise that dominates the travel market. We wanted Skyhour to be a breath of fresh air. The wide open skies that run across the brand touchpoints are a metaphor for the freedom of choice that skyhour provides: fly wherever you want, with whatever airline, whenever you want, no restrictions... the sky is yours.

We put a twist on the usual business card: when an investor gave the founders an hour of their time, they could now give them a physical skyhour in return, which could be redeemed in the app and used immediately.

I was involved at every step of designing the interface for the iOS and responsive web app, collaborating closely with the founders and developers to create a unique, smooth experience. The goal at every stage was to remove barriers and avoid clutter. We wanted the experience of using Skyhour to be light and easy, to put as little stuff as possible between people, the sky, and their dream destination.