Bold - Your brand should exude simple, confident clarity. Less is more.

Authentic - Keep it real and honest. Be yourself.

Unique - Following the latest trend is boring. Make a new path.

I’m a London-based freelance brand designer. Since 2011 I’ve helped startups and established businesses—in both agency and freelance capacity—to do better with their creative direction and execution. The three principles above have always guided my work and my clients’ brands to a better place, regardless of industry or the size of the organization.

My work has included brand strategy workshops, brand name & visual identity, illustration, design & build of websites, print material, product photography, retouching, UX/UI for web/mobile apps, and designing investor pitch decks that have helped my clients build credibility and secure funding. No two projects are the same, but they all begin with a good dose of conversation and critical research.

To get away from the screen I enjoy running, Spartan racing, bouldering, Catan, golf & minigolf, hiking & camping, skiing, drawing and Finnish mökki life.