Hectares
Kevin at Hectares had done a great job of getting his sweet potato crisps listed in Tesco supermarkets, BP petrol stations and small independent shops and cafes across the UK, all within 2 years of starting the company. However, the brand touch points were not aligned or giving a clear and simple message. Our challenge was to take the Hectares brand to the next level with a new look & feel that was vibrant, bold and metropolitan but still true to its natural, hand-cooked, quality ingredients. The identity also needed to also be applicable beyond sweet potato crisps as the company expanded into different snacks.
Brand strategy • Brand message • Visual identity • Packaging • Website
Before:
