McCoy’s
We gave McCoy's Crisps a manly makeover to align the packaging more with their brand message "MAN CRISPS". By turning the pack on its side, we've maintained the same dimensions, but allow even big, chunky builder hands to fit inside with ease. What started as a ‘manly’ design ended up being a design that’s better for everyone.
Rebrand • Packaging design
“A once-in-a-lifetime-holy-sh*t improvement”
Dominique Zamora, Foodbeast
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